What Works: Gossip - Busted Halo

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What Works: Gossip - Busted Halo 
This is nothing new. In the Middle Ages, instead of Perez Hilton, its purveyors were roving minstrels (the French medieval term jongleur actually means “gossip”), but people have always been attracted to lurid news. I think it’s worse now because of the information age — the obsessive focus on information to create an illusion of control.

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